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transparent - Home Market Instinct Slider 1 - Home About Us Market Instinct uses advanced technology and practical, direct consumer interaction to provide critical consumer buying behaviour research that positively influences the decision making process. Read More Market Instinct uses advanced technology and practical, direct consumer interaction to provide critical consumer buying behaviour research that positively influences the decision making process. Read More About Us Market Instinct Slider 1 - Home transparent - Home Market Instinct Slider 2 - Home Product Evaluation We give our clients direct feedback and reporting filled with invaluable insights about their products so that they can avoid costly changes to products. Read More Read More We give our clients direct feedback and reporting filled with invaluable insights about their products so that they can avoid costly changes to products. Product Evaluation Market Instinct Slider 2 - Home transparent - Home Market Instinct Slider 3 - Home Packaging Evaluation Packaging is an essential part of product marketing as consumers often make their decision in store and on impulse. Our advanced eye-tracking software adds valuable insight to our evaluations and can be used remotely. Read More Read More Packaging is an essential part of product marketing as consumers often make their decision in store and on impulse. Our advanced eye-tracking software adds valuable insight to our evaluations and can be used remotely. Packaging Evaluation Market Instinct Slider 3 - Home

Market Research Company

Turning data into insight through people-centred market research

WHERE CONSUMER PRODUCT AND PACKAGING DESIGN TESTING FIT IN

The product life cycle (PLC) defines and describes the stages a product goes through from when it was first thought of until it finally is removed from the market. The product life cycle usually guides decisions based on the type of product testing work that must be done,
specific to the marketing objectives for each phase.

Product Development Process - Home

1. PRODUCT DEVELOPMENT PHASE

  • Understanding the product category

  • New product concept evaluation, testing the ideas not actual products

  • Exploring new packaging design ideas and preferences

Market Research and Evaluation Services - Home

2. NEW PRODUCT INTRODUCTION PHASE

  • Research to assist with brand image / defining brand image

  • Evaluating the final product for launch – now we test the real thing

  • Evaluate final packaging designs that have been put forward

Growth Evaluation Services - Home

3. PRODUCT GROWTH PHASE

  • Competitors will be increasing so there is a need to review own product vs competitors. This is ongoing (benchmarking)

Product Maturity Evaluation Services - Home

4. PRODUCT MATURITY PHASE

  • Since the product has been around for some time, some product innovation should be considered and evaluated

  • Constant competitive benchmarking to see how the market is evolving

  • As with product innovation, some new packaging innovation is usually required

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5. PRODUCT DECLINE PHASE

  • Declining shares, may need formulation changes to save costs or introduce more relevant line extensions

  • Some companies may also introduce innovative packaging ideas to extend product life

Turning data into insight through people-centred marketing research

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