What Is Paid Product Testing In South Africa?

Paid product testing in South Africa is a great opportunity to find out exactly what is and isn’t working with your product directly from your consumers. At Market Instinct, we take innovative approaches to market research and product testing to benefit our clients.

What Is Paid Product Testing?

Paid product testing is very similar to other types of market research. In the simplest terms, a targeted group of individuals is paid to use a company’s product and give their opinions and feedback. There are various methods of product testing, such as comparing a company’s product to the competition’s or comparing a company’s new variant or formula against their existing products. This helps companies evaluate their product based on feedback before they are officially released.

Do Product Testers Pay To Receive Products?

It is not the norm for product testers to pay for the products they are testing. These testers are providing a service, using the product and providing valuable feedback to the company. Typically, product testers are paid a fee through the company conducting market research.

Do Product Testers Require Any Qualifications?

Generally, product testers are not required to have any formal qualifications. Usually, companies target specific demographics of people. Unless a person’s qualifications or education are relevant to the demographic that would be interested in a particular product, it’s unlikely to be relevant in product testing. Of course, product testers who have good written and communication skills are ideal for product testing because those skills make getting accurate responses that are relevant and useful more likely.

What Are The Benefits Of Paid Product Testing

Paid product testing is a valuable opportunity for businesses.

• Paid product testing gives a competitive advantage. When comparing your product to a competitor’s, you will hear what your target market likes and dislikes for both your product and the competition. This gives you valuable insights on how to improve your product’s weaknesses, as well as the opportunity to make sure your product meets a need that your competitors fail to.
• Paid product testing allows you to receive valuable feedback from your target audience. If that group finds any problems or are dissatisfied with your product in any way, you have the opportunity to make the necessary improvements before an official release.
• Through paid product testing, you can gain exposure to new customers. When gathering a group to test your product, you could potentially reach a new potential customer who may not have heard about you before. If they enjoy your product, they could become a frequent buyer and even recommend your product to others.

With Market Instinct, you can be sure that you will stay ahead of the competition with our people-centred marketing research approach. If you would like to find out more, get in touch with us by calling +27 (0) 11 792 1334 or visiting our website to use our online contact platform. We look forward to hearing from you.