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Research tailored to dynamic environment and digital engagement.

MARKET INSTINCT has launched RESEARCH ONLINE – a platform for conducting research directly with consumers of FMCG products on behalf of brand managers, marketers and business owners.

Online surveys are the most affordable way to research product perceptions and improve the odds of your product being exactly what consumers want.

Click below to get started – it is quick, easy and will get you one step closer to those all-important consumer insights.

The Surveys:

  • are user-friendly and quick and easy to complete

  • they provide relevant data cost-effectively

  • the target group is precisely defined and prequalified

  • there are no geographical limits

  • they deliver objective results

  • the content and format are easily customised and adapted

  • the data can be speedily mined to provide direction and make decisions

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Research is vital for business success

All businesses need to base their strategic decisions on research.  However, it is even more imperative for entrepreneurs and smaller companies with limited financial resources, as for them making decisions without research-based data can be disastrous.

So when you have a few quick questions to ask the consumer, this is the perfect platform.

Examples of the type of research problems that are perfectly suited to online research are:

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    A new product concept e.g. do consumers like the idea of a flavoured beer, would they pay more for the product?

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    Would a change to the packaging alter the consumer’s perception of the product?

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    Is the new tagline understood by the consumer and does it effectively convey the brand message?

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    A new product has been developed, and client would like to know where in store consumers are likely to look for the product?

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Our Methodology

We use either a list of respondents or contacts that are POPI compliant provided by you, or we use our opted-in database of consumers.
The opted-in consumers are carefully screened to ensure that only qualifying respondents participate in the survey.
If respondents qualify and they answer the full questionnaire, they will receive a cash incentive for their participation.

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The Process:

  • Complete the form below

  • We will send you a very short briefing document to complete

  • We will respond to your brief with a proposed sample, a timing schedule and a cost to conduct the survey

  • Once you are happy with the cost and have signed the agreement and paid a 50% deposit, we will discuss the survey with you in more detail and design the questionnaire

  • We will conduct the survey online and revert to share results with you

  • The final balance of 50% is paid

NOW is the time to take advantage of the benefits of technology – and get ahead of the competition.

To complete our online briefing template, click below
If you need any further information, please CLICK HERE to complete a contact request form.