Online Briefing Template
Some businesses still believe that product testing is an unnecessary step towards getting their product into the market. Experience and hard-earned lessons that affect the bottom line have been the biggest teacher in this area. Product testing is an essential part of ensuring that you are leveraging your best efforts against any unforeseen risks or reactions to your product. Even if it is an exemplary product that is sure to be a success, there are a number of potential avenues in which you can tweak the actual product or its release for maximum efficiency and profit. Market Instinct is an industry-leading market research company that provides the insights you need in order to make smart and informed decisions.
Very few products operate in a completely untouched market. This vacuum of need is often already addressed by other products or services, but none quite like yours. This is why testing offers you the advantage. Finding your individual or unique benefit (what makes your product stand out) may surprise you, and it should definitely be capitalised on to ensure your product’s success.
Often new ideas or angles and unexpected reactions can contribute to changes in product development. From the subtle to the extreme, failure to evaluate the relationships between consumers and products could be why your product fails.
The emotions and relationship status your brand elicits from consumers is an integral part of deciding on product characteristics and marketing strategies. Listening to what consumers have to say about your brand, and comparing this to what your competition brings to the table, can give you the advantage.
We know that ensuring a product’s market success can be fraught with stresses and uncertainty. This is why we offer product testing at Market Instinct that speaks to what you need to know in order to make sure-footed decisions. If you would like to find out more, get in touch with us by calling +27 (0) 11 792 1334 or use our online contact platform. We look forward to hearing from you and assisting you with better insights.