Here’s Why Our Online Research And Consumer Survey System Works

Global consumer behaviour has shifted to digital in a big way both due to the pandemic and the rollout of expected technological advancements. While lockdowns and protocols helped expedite the online market boom, it was a natural progression of consumer interaction.

Understanding this need for digital contact, our team at Market Instinct has made the consumer survey a digital interaction point too. Not only are our clients able to initiate and receive their research online, but our opted-in database of consumers are able to engage with our research digitally too.

The Advantages Of Online Surveys

Contact space and time on a digital platform mean that we are able to conduct market research that offers an increased response rate from consumers, performs in-depth research at a fraction of the cost, and accesses real-time results in a condensed timeline. Here are the benefits of a consumer survey done through online research:

  • Quick results on a shorter timeline
  • Cost-effective and mindful of pricing
  • It offers more accuracy and mitigates staff error
  • Faster to analyse
  • Easy and convenient for participants
  • Easy and convenient to researchers
  • It can easily be styled
  • Still able to apply pre-screening and be selective
  • Increased flexibility and adaptability within the survey

Simply put, online research allows us to create, offer, adapt, access, and assess consumer surveys in a far wider-reaching and effective manner. Every step of the process is simple, straightforward, and easily actionable. That is exactly why our research methodology is so successful – it is the best choice in many circumstances for everyone (participants, researchers, end clients) involved!

Get Your Market Insights, Fast

At Market Instinct, we adhere to the strictest industry standards and ensure to use only POPI compliant respondents for our research. In addition to this, we are proud members of SAMRA (Southern African Marketing Research Association), and we uphold the values and directives they represent.

If you would like access to your very own customised consumer survey research, get in touch with us. You can reach us by calling +27 (0) 11 792 1334 or using our digital contact form here. We look forward to hearing from you.