Online Briefing Template
Global consumer behaviour has shifted to digital in a big way both due to the pandemic and the rollout of expected technological advancements. While lockdowns and protocols helped expedite the online market boom, it was a natural progression of consumer interaction.
Understanding this need for digital contact, our team at Market Instinct has made the consumer survey a digital interaction point too. Not only are our clients able to initiate and receive their research online, but our opted-in database of consumers are able to engage with our research digitally too.
Contact space and time on a digital platform mean that we are able to conduct market research that offers an increased response rate from consumers, performs in-depth research at a fraction of the cost, and accesses real-time results in a condensed timeline. Here are the benefits of a consumer survey done through online research:
Simply put, online research allows us to create, offer, adapt, access, and assess consumer surveys in a far wider-reaching and effective manner. Every step of the process is simple, straightforward, and easily actionable. That is exactly why our research methodology is so successful – it is the best choice in many circumstances for everyone (participants, researchers, end clients) involved!
At Market Instinct, we adhere to the strictest industry standards and ensure to use only POPI compliant respondents for our research. In addition to this, we are proud members of SAMRA (Southern African Marketing Research Association), and we uphold the values and directives they represent.
If you would like access to your very own customised consumer survey research, get in touch with us. You can reach us by calling +27 (0) 11 792 1334 or using our digital contact form here. We look forward to hearing from you.