Online Briefing Template
It’s no secret that consumer market research is a valuable tool for any company. At Market Instinct, we pride ourselves on our focused and resourceful research approach that allows our clients to reach their goals with accurate data. Companies should keep the following tips in mind to maximise the benefits they receive from conducting consumer market research.
The first step in successful market research is to thoroughly outline exactly what insights you are trying to obtain. It is important to come up with a clear list of questions that you are looking to find answers to in order to collect relevant, insightful opinions. Going in with a vague idea will yield vague results that are unlikely to be useful in any way, making the entire effort a waste of your time and money.
Market research is the best way to gain insight into consumers’ wants, needs and thoughts on your brand/product/service. However, our society (and the consumers within it) is ever-changing. You’re unlikely to stay on top of current trends and patterns within your industry if you don’t take steps to make sure that your research data is current and up to date. Checking in with your customers on a regular basis will help you keep track of your customers and make sure you continue to be their first choice when it comes to satisfying their needs.
The results of your research will only be effective if you take that information learned and share it. It is important to share with all your employees the information that will benefit your business, especially if the new data requires changes to your strategy. Making sure that your entire team is on the same page will ensure that your company as a whole will benefit from any insights gained in the research process.
Without the right market research partner, you’re unlikely to gain many valuable insights. We at Market Instinct provide our FMCG clients with valuable market insights to help them run their businesses more efficiently. Market researchers with more than 20 years of experience know what consumers want, expect, and need. Choose a company that turns data into insight through people-centred marketing research. Get in touch with us today.