Market Instinct Projects - Case Studies

Our Case Studies

Original prediction for market share was more than doubled

An international client wished to evaluate whether there is a market in South Africa for their premium range of vitamin products.

Removing original design element from packaging did not risk brand recognition and sales

The client wanted to establish whether a design element on their personal care product packaging, which had been part of the design for many years, could be eliminated.

Home use testing proved international product unsuitable for local conditions

An international client wanted to test whether a new bar soap designed for delicate washing could be launched in South Africa.

Central venue testing proved that product needed to be reformulated for South African market

An international client wanted to test whether a very successful overseas snack product could be launched in South Africa, without modifying the formulation/ taste.

Turning data into insight through people-centred marketing research

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