Removing original design element from packaging did not risk brand recognition and sales
The client wanted to establish whether a design element on their personal care product packaging, which had been part of the design for many years, could be eliminated.
Home use testing proved international product unsuitable for local conditions
An international client wanted to test whether a new bar soap designed for delicate washing could be launched in South Africa.
Central venue testing proved that product needed to be reformulated for South African market
An international client wanted to test whether a very successful overseas snack product could be launched in South Africa, without modifying the formulation/ taste.