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Consumer products are continually evolving in new and exciting ways. Old ingredients re-launched with innovative twists. With global trends and local tastes in mind, we decided to look at some international products that will likely appeal to the South African market.
South Africans love chocolate as highlighted in our blog “Will a Sugar Tax Alone Reduce Sugar Consumption?”. We’re also fond of berry-flavoured foods. It is therefore not surprising that when new chocolate flavours land on shelves, they fly off them quicker than you can say cacao.
KitKat peanut butter chunky bar is a huge hit in South Africa, but the new Ruby Cocoa KitKat may overshadow its success. Hold onto your hats! This is a brand new type of chocolate, which has been developed for over 13 years. And it’s pink. Not dyed pink but naturally pink. It is the first new chocolate in almost 80 years.
After great success in the UK, it is now available in 26 countries. With its subtle berry flavour, it is sure to be a massive hit in South Africa.
If you’re over 20 and reading this, you may remember Holey Moleys, the great combination of sweet chocolate and savoury biscuits. Everyone loved them, and no one knows why they left, there are even petitions to bring them back! This is why we believe that Lay’s wavy potato chips dipped in milk chocolate will be a massive success in South Africa.
Lay’s is branching into new territory by introducing something sweet into their salty product line. With current trends, this makes perfect sense. According to Tom Vierhile, innovation insights director at Datamonitor, the consumer products research firm, “Flavours are getting more sophisticated and complex. We are seeing more products that may pair traditional flavour opposites” like sweet and salty. Products featuring the sweet and salty combo will go down very well in the South African market.
Veganism is growing daily. It has increased by 600% in America since 2014, and recent studies show that Gen Z (those born between 1995 and 2005) are more prone to veganism than the millennial. Gen Zs will also drive changes in food products for years to come.
Veganism is rapidly growing in South Africa as well. 75% of South Africans* are leaving meat off their plate once a week, following the new campaign for Meatless Mondays.
With growing investment in veganism, new innovative products entering South Africa to cater to evolving needs in the market.
South Africans are becoming more and more health-conscious, especially younger generations. They also demand more in terms of flavour and quality. Perhaps this is why overall tea sales are down, with only a niche, quality tea seeing an increase?
Speciality teas such as Green Tea, Rooibos and Matcha, in particular, have enjoyed rising demand over recent years. For example, Matcha tea sales increased by 250% between 2013 and 2018¹.
Matcha is a powdered tea, originally from Japan. Its unique (umami) savoury taste is being incorporated into many other products, most of which are currently found in Japan- from Matcha Kit Kat to Oreos and ice cream
We believe it is a matter of time before we see similar such Matcha-flavoured products on our shelves.
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*South Africans that lead a healthy lifestyle.